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META // What are meta-descriptions and why are they important?

Updated: Feb 10, 2023

I remember when I was first building a website and trying to figure out what the heck all the weird jargon meant. There are things called slugs, meta-descriptions, keywords, backlinks, and so many more that I won't get into today. But, I thought, "If I'm confused by this, a lot of other people are probably confused by it, too." So, I have done some research, and hopefully sharing my new knowledge of some of these terms will help someone else. Today, we're going to focus on the term "Meta-Descriptions." I'll tell you what they are and why they're important for your website.

What are meta-descriptions and why are they important?

A meta-description is a short, concise summary of a webpage's content. They provide a brief overview of what a user can expect to find on the page and are a crucial element of search engine optimization (SEO). It appears in search engine results below the page's title and URL. The goal of a meta-description is to entice users to click on the link and visit the page.

How do meta-descriptions impact SEO?

Meta-descriptions are an important factor in SEO because they help search engines (like Google) understand the content of a webpage. Search engines use meta-descriptions to determine the relevance of your webpage to your target audience's. Pages with relevant and compelling meta-descriptions are more likely to rank higher in search engine results.

How do I write a good meta-description?

A good meta-description should be between 150 and 160 characters in length and should accurately describe the content of the page. It should also include keywords that are relevant to your page's content and your target market's search queries. There should also be a good enough hook to make the user want to click on the link and visit the page.

Tips to writing a meta-description for own website:

  1. Make a list of the main topics covered on your website.

  2. For each topic, write a short, descriptive sentence that accurately sums up the content on that page.

  3. Use relevant keywords in each sentence.

  4. Keep in mind the goal of the meta-description is to entice users to click on the link and visit the page.

  5. Try to keep your sentences between 150 and 160 characters

By including meta-descriptions on your website, you can improve your search engine rankings and increase the number of visitors to your site. By following the above steps to write a good meta-description, you can make sure that your website is more discoverable by search engines and more appealing to your target audience.

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